There is a part of me that is genuinely fearful of the effect on my future hire-ability, when I admit the following: no, I will not be passionate about your product. I will be professional about it. I may even be excited about it, if it happens to be something that I think is neat-o cool. I may have a ton of fun building it. But that doesn’t really matter. You’re not hiring a Juliet to your project’s Romeo. In the final analysis, you’re exchanging goods for services. I’m an enthusiastic and conscientious programmer. I really hope that’s enough. →
Over time, by never seeking the antithetical, through accumulating subscriptions to magazines, stacks of books and hours of television, you can become so confident in your world-view no one could dissuade you. Remember, there’s always someone out there willing to sell eyeballs to advertisers by offering a guaranteed audience of people looking for validation. Ask yourself if you are in that audience. In science, you move closer to the truth by seeking evidence to the contrary. Perhaps the same method should inform your opinions as well. →

Scrolling is easier than clicking

And for some reason there is a myth about users not scrolling. It’s a very old myth…and it must have come about around the same time as the “above the fold” myth. This is bunk. If you need evidence just look around. The evidence is everywhere. Simply watch any human being using a mobile or tablet device. People scroll so much you could almost say that they scroll more than they don’t. …