In the past month, on my drive home from work, I have watched 3 small mammals get consumed by great egrets. I’m fairly certain 2 were field mice (Peromyscus spp.) and one was a vole (Microtus spp.). It amazes me that I can be zipping by at 55 mph and see this little drama play out. It is intense: a cute fuzzy thing with flailing limbs, wriggling for its life in the bright yellow beak of an elegant, serene bird. I never get to see how it ends, but I have a good idea. I’ve had my hand in the...…

Why most University web sites suck*: Part 1.

Most University web sites are mediocre at best. (Try going to the site of your alma mater and browsing to find information about your favorite prof. If you can find a straightforward path to get there, you are lucky.) How can this be, with the bevvy of experts in computer science, business, marketing, psychology, sociology, and visual design that a University affords? Part 1: Defining the goals and audience Any successful web design project should start with defining the site’s purpose and intended audience. Without a clear understanding of these points, it’s difficult to make good design decisions. So, what...…